The Author

Massimo Giovanardi è Lecturer in Marketing presso l’Università di Leicester (Regno Unito) ed è membro dello Stockholm Programme of Place Branding (Università di Stoccolma). Comincia a dedicarsi al marketing e al branding territoriale durante il dottorato di ricerca in sociologia conseguito all’università di Urbino nel 2011. In questo campo combina ricerca scientifica ed esperienze nel mondo della consulenza. Tra le sue attività, una collaborazione di due anni con la Business School dell’Università di Stoccolma, dove ha insegnato Marketing Turistico e Marketing Pubblico.

Per contatare Massimo Giovanardi potete utilizzare il suo profilo LiknedIn oppure scrivere all’indirizzo massimo.giovanardiATgmailDOTcom

Alcune delle sue pubblicazioni su branding territoriale e turismo:

– (2014) Multi-scalar Approach to Place Branding: The 150th Anniversary of Italian Unification in Turin, European Planning Studies 

con Lucarelli, A. & L’Espoir Decosta, P. (2014) Co-performing Tourism: The Pink Night Festival of the Romagna Riviera, Annals of Tourism Research

– con Lucarelli, A. & Pasquinelli, C. (2013) Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands, Marketing Theory

(2012) Haft and sord factors in place branding: Between functionalism and representationalism, Place Branding and Public Diplomacy

(2011) Producing and consuming the painter Raphael’s birhtplace, Journal of Place Management and Development

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Massimo Giovanardi is currently Lecturer in Marketing at the University of Leicester (UK) and is a member of the Stockholm Programme of Place Branding (Stockholm University) . He started focusing on place marketing and branding during his PhD in Sociology completed at the University of Urbino, Italy. In this field he couples academic research with experiences in the world of consultancy. He taught Tourism and Hospitality Marketing Management and Public Marketing at Stockholm Business School (Stockholm University).

Get in touch with Massimo Giovanardi through his LinkedIn page or the following Email address: massimo.giovanardiATgmailDOTcom

Some of his publications on place branding and tourism:

(2014) Multi-scalar Approach to Place Branding: The 150th Anniversary of Italian Unification in Turin, European Planning Studies

con Lucarelli, A. & L’Espoir Decosta, P. (2014) Co-performing Tourism: The Pink Night Festival of the Romagna Riviera, Annals of Tourism Research

con Lucarelli, A. & Pasquinelli, C. (2013) Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands, Marketing Theory

(2012) Haft and sord factors in place branding: Between functionalism and representationalism, Place Branding and Public Diplomacy

(2011) Producing and consuming the painter Raphael’s birhtplace, Journal of Place Management and Development

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